I recently helped a doctor with three problems he was having in his practice: First, he was not getting enough new patients in the door. Second, he had recently purchased new equipment and the utilization (sales) were far less than expected. Third, he recently completed a respected industry certification program, but patients were not beating down the doors to take advantage of his new expertise. He…
Tags: Marketing Tips
From time to time, we have practitioners ask for advice on how to find and (most importantly) motivate patients. As a marketing team, we spend lots of time thinking about this, and we're happy to share our pearls of wisdom. In the third blog of our series, we'll outline another one of our favorite ideas for connecting with patients – become a local health writer. But, whoa! Before you start to worry…
Tags: Marketing Tips
From time to time, we have practitioners ask for advice on how to find and (most importantly) motivate patients. As a marketing team, we spend lots of time thinking about this, and we're happy to share our pearls of wisdom. In a series of blogs, we'll outline our favorite ideas for reaching more – and connecting more with – patients. Pearl #2 – Event Marketing. One of the simplest ways to meet…
Tags: Marketing Tips
From time to time, we have practitioners ask for advice on how to find and (most importantly) motivate patients. As a marketing team, we spend lots of time thinking about this, and we're happy to share our pearls of wisdom. In a series of blogs, we'll outline our favorite ideas for reaching more – and connecting more with – patients. Pearl #1 – Content Marketing. One of my favorite ideas is content…
Tags: Marketing Tips
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